Numbers: February 2008 Archives

Size of the Web, in Perspective

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These numbers will give you an idea about how much processing Yahoo! and Google are doing to index to web in order to let us search it...

Personalizaed Home Page Stats

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Here comes the latest numbers on visitors of personalized home pages, reported by ComScore via TechCrunch.  Yahoo! shrinking a little bit, Google growing big time, and bottom line looking pretty bad for the leading start ups in the field, namely NetVibe.

Click Fraud Keeps Rising

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Interesting numbers on click fraud.  I particularly like the "heat" map.

Plaxo's Buyer - Comcast?!

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TechCrunch reports that Plaxo is bought not by Google, but by Comcast.  The price tag is close to what was rumored before - $175M.  Why Comcast?  God knows.

Plaxo had $5M revenue in 2006, $10-$12M in 2007, and 2008 projections are $20-$25M. They have 1.8M visitors per month.

50% of Ad Clicks, 6% of Visitors

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Performance of Pay-Per-Click has been a never ending debate.  I just saw an interesting study by Comscore and a few others showing that those who account for most of the clicks are in fact a small percentage of visitors, and they belong to a demographics that usually do not buy:  50% of ad clicks are done by only 6% of the surfers, and the household income of these surfers are less than 40K.

These studies are usually not there as a complete proof of anything, but the finding is interesting rgardless.

iPhone 2nd in US Smartphone Market

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iPhone has captured market pretty quickly - it's now the second in the US (28%) market only after the Blackberry (41%).  Windows Mobile phones (21% all flavors combined) are now behind iPhone.  See more on Palm's status as well as Global numbers on TechCrunch.

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About this Archive

This page is a archive of entries in the Numbers category from February 2008.

Numbers: November 2007 is the previous archive.

Numbers: March 2008 is the next archive.

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