Numbers: October 2007 Archives

On Consumers, Shopping, and Advertising

By Nasser on October 10, 2007 11:49 PM | | Comments (0) | TrackBacks (0)
Interesting statistics on consumer behavior - bottom line is that people start with search engines for shopping, and research products online only to go and buy offline, and last but not least they do not want ads on their cell phones.

Online Advertisement - Still Strong

By Nasser on October 4, 2007 11:46 AM | | Comments (0) | TrackBacks (0)
The latest Internet Advertisement Bureau (IAB) study (PDF) performed by the New Media Group of PricewaterhouseCoopers is out.  Online ad sales has been $4.9B in 07Q1, and $5.1B in 07Q2 - a total of $10 Billion in the first half of this year.

For comparison, the numbers were $3.8B and $4.1B in 06Q1 and 06Q2.
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This page is a archive of entries in the Numbers category from October 2007.

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