Startups: Perfecting Your Pitch

I have seen a lot of material on how to prepare a VC pitch, and based on VC meetings I have been to I can tell you that in general this article covers a lot of good points.  Notice that it's B2B, so a consumer play pitch would be a little bit different (specially more on marketing and go to market strategy is needed).  Also in general the article tends to assume it's not a seed round:

"When it comes to presentation, it goes without saying that the best pitches:

• Tell your audience what you're doing, why the market will be big, and why you will win.
• Provide an imperative and a sense of urgency - they answer the questions "Why now?" and "What's changed?"
• Provide real insight - into the market, customer pain, or a unique approach.
• Hook the investor - with compelling customers or user numbers (unless it's a seed stage deal - even then, potential numbers or customers are helpful).
• Are delivered with knowledge, passion, and conviction by the entrepreneur."

Read the full article at Tech, Startups, Capital, Ideas. » Perfecting Your Pitch.