A Market Niche

I have to give it to them:  Divorce 360 is a brilliant idea.  Maybe you and I do not like the concept of divorce, but it's out there and it happens to people.  Personally I do not have any moral issues with helping people through the process and make some money along the way.  Whether they execute well and become successful or not is to be seen, but as far as finding an unserved market niche is concerned, they have hit the nail on its head.  To see why it makes sense in terms of dollars and cents, see the TechCrunch coverage of Divorce 360.